I rebranded the wildlife park Sauerland-Rothaargebirge in Germany with a new modern logo and overall green and friendly design. Accompanied by stylistic illustrations, it creates a friendly and welcoming atmosphere for young and old visitors.
A preview of the fictional mobile app with tracking function and a route planner for hiking.
Concept of the Naturpark Sauerland App to calculate hiking routes and to find interesting new places to visit.
The website is designed to be easy to use by young and old.
The letter paper consists of recycled material, matching the nature-friendly attitude of the wildlife park.
The primary colors of the corporate design.
Brochure-concept designed with illustrative images similar to the style of the website. A hand-drawn font Erlebe die Natur is depicted on the front cover.
T-shirt concepts with a couple of illustrative variations.
“I felt my lungs inflate with the onrush of scenery—air, mountains, trees, people. I thought, This is what it is to be happy.”