The Brand

Concept for a new tea brand (herb- and fruit tea). The idea is to create a healthy and quirky product for a younger target group.

Logo Fonts

The products typeface is a mix of a modern sans serif and a playful and elegant font.

Package Design

The box comes in different color designs depending on the ingredients. Here is an example of the peppermint and lemon variant.

Pyramid-shaped teabag

The colorful foil wrappings contain the pyramid-shaped teabags.

Variants with different flavors

Peppermint and lemon, lavender and honey, rosehip and blackberry.

Colors

These are examples of the different color variants.

Graphic Elements

Illustrative elements for the packaging design.

Corporate Design

Corporate Design example with a violet color variant.
Like the type of teas, the color schemes vary.